Binding: Paperback
ASIN: 0714840831
Manufacturer: Phaidon Press
Average Customer Review: (From 63 total reviews)
List Price: $29.95
Amazon Price: $14.25 (38 new 21 used available)
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Editorial Reviews

Amazon.com’s Best of 2001:
If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki’s book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A best-of collection from the fanzine of the same name, and published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favorite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garçons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men’s silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (elegant gothic Lolita), and a swathe of tartans, pinks, and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.

One enterprising man wears a genuine British paperboy’s delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their “point of fashion” and “current obsession.” The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. –David Vincent

Book Description:
If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki’s book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A best-of collection from the fanzine of the same name, and published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favorite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Gar+ons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men’s silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (elegant gothic Lolita), and a swathe of tartans, pinks, and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.One enterprising man wears a genuine British paperboy’s delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their “point of fashion” and “current obsession.” The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. –David Vincent


Customer Reviews

Fruits by Judith Wilson
This is an interesting book. The author/photographer documents street fashion in the Harajuku district of Japan. Each page is a photo of an individual and a brief description of their outfit. If you are into this style of fashion, this is a book worth owning. The only short-coming is that the descriptions are printed in colored ink and sometimes get lost in the background color of the photographs.

We might be Fruits too. by Gaylen Needham
My high school art class, Costume Design, LOVE this book. It’s fun to see teenagers in another culture taking western fashion and personalizing it. Every time I pick up the book I see something new. We’ve only had the book a couple of weeks and it is already dog-eared.

Nice! by Johnathan Richardson
Great book, made my girlfriend quite happy. She is very into Japanese street fashion and this book just captivated her, she looked through it about 20 times the day i gave it to her.

This is a great photo book. by B. Mcbride
Even if you aren’t particularly interested in Japanese youth culture, this book is just a great example of fashion or humanity and the expansion of western culture into the eastern. The photographs are all high quality and just about every page also has a little questionaire filled out by each subject so you get to know a little more about them then their outrageous fashion sense.


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